Challenging Perception with Creativity

28.02.2016 – Day 59

Challenging Perception with Creativity.

This is an incredible example of how a chronic problem can be solved through creativity. It works because U.S. based French photographer Sophie Gamand accurately understands the crux of this problem. She turned the cause of the problem around and used it as the solution, proving that creativity can change perception.

She is still on the mission to challenge the often negative perception of Pit bulls. Since  its inception,”Flower Power, Pit Bulls Of The Revolution” more than 140 shelter Pit bulls from her flowery photo series have found loving homes. Gamand also has nearly 70k followers on Instagram.

She says, “After the first images received such a positive reaction from people and went viral online, I realized I had developed a wonderful marketing tool for pit bulls and maybe this series could help make a difference,” “These are not just dogs wearing flower crowns; something much bigger is happening, slowly. But hopefully, surely!”
Every year over 1 million Pit Bulls are euthanized in the U.S. Gamand continues to visit shelters across the U.S., snapping adorable pics in hope to change the sad fate of way too many Pits.

Pit Bull Flower Power’ Already Found Homes For 140+ Pits

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